To extend the launch of Dune — a series of outdoor-rated lighting fixtures by In Common With — a seasonal campaign titled The Outdoor Edit cast products in sensual summer environments, from the desert of Joshua Tree, California to the island of Tjörn, Sweden.

The campaign landed back in New York — in the Brooklyn backyard of photographer Bradley Ogbonna — to capture the fleeting feeling of summer’s ending. A first foray into filmed content for the studio, the 2-part video series was dubbed The Ritual of Gathering to highlight the intimacy of light and the role it plays in human connection.

Summer 2024.

ELEMENTS: Campaign Conception & Development, Talent Booking & Location Scouting, Art Direction, Video Production, Social, Email, Website, Paid Digital, Budget Development & Management.

Talent: Bradley Ogbonna

Photography: Justin Reyes (Joshua Tree), Emma Harling (Tjörn)

Videography: Corey Chenier & Zack Taylor (Brooklyn)